On May 12, 2026, the Wine Market Council (WMC) announced an upcoming exclusive webinar that will unveil the findings from its latest Consumer Taste Preference Study. Titled Taste Matters: What “Wine-Hesitant” Consumers Want in Their Wine, this informative session is scheduled for Wednesday, May 27, 2026, at 10:00 a.m. PST.
During the webinar, attendees will gain valuable insights into the preferences and aversions of new or marginal wine consumers. According to Liz Thach, MW, President of the Wine Market Council, the research highlights significant opportunities for wine brands to align their offerings with consumer tastes.
Previous studies have indicated that many consumers face challenges in finding wines that suit their personal preferences. Additionally, widespread misconceptions about wine flavors often deter potential buyers. This webinar aims to address these barriers and provide actionable strategies for wine brands.
Join us to discover how understanding consumer preferences can enhance wine marketing efforts and improve sales in a competitive market.
Source: Wine Industry Advisor
