According to Wine Industry Advisor, the Wine Market Council (WMC) is hosting an exclusive member webinar on May 27, 2026, at 10:00 a.m. PST. This session will unveil findings from their latest Consumer Taste Preference Study, titled Taste Matters: What “Wine-Hesitant” Consumers Want in Their Wine.
The study aims to shed light on the preferences and aversions of new or marginal wine consumers. Liz Thach, MW, and President of WMC, expressed enthusiasm about sharing insights that could help wine brands align their products with consumer expectations. “Understanding the tastes and attributes that resonate with consumers is crucial for the industry,” she noted.
Previous research indicates that many wine-hesitant consumers struggle to find wines that suit their personal taste profiles. Additionally, widespread misconceptions about wine flavors can deter potential buyers. This new study seeks to explore these barriers and identify opportunities for wine producers to enhance their offerings.
As the wine industry evolves, understanding the nuances of consumer preferences will be pivotal in driving sales and engagement. This webinar promises to provide valuable insights for brands looking to connect with a broader audience.
