A comprehensive report from market research firm BW166 indicates that the U.S. wine market has achieved sales exceeding $115 billion in 2025, encompassing both domestic and imported wines.
According to Jon Moramarco, Managing Partner of BW166, the latest data reveals total consumer spending on wine reached $115.33 billion, a notable increase from $112.477 billion in the previous year.
Moramarco, who has over 40 years of experience in the wine industry, noted that this year’s revenue reflects a 2.5% increase compared to 2024. This trend of revenue growth has been consistent over recent years, as illustrated in the accompanying graph showing U.S. wine sales from 2018 to 2025.
Interestingly, while revenues have surged, the volume of wine sold has decreased from 370.7 million 9-liter cases in 2024 to 361.8 million cases in 2025, marking a decline of -2.4%.
When asked about this paradox, Moramarco attributed the phenomenon to several factors. He explained, “We are witnessing a decline in lower-priced wines, while higher-priced wines remain stable or are even on the rise. This shift is resulting in a higher average price per bottle sold, contributing to the impressive $115 billion figure.”
Furthermore, the ongoing trend towards premiumization in the wine market continues to influence consumer preferences and spending habits.
Source: Forbes