A recent study conducted by the market research firm BW166 reveals that the U.S. wine market has achieved remarkable sales, totaling over $115 billion in 2025. This figure encompasses both domestic and imported wines.
According to Jon Moramarco, Managing Partner of BW166, the total consumer spending on wine reached $115.33 billion, a notable increase from $112.477 billion the previous year. With over 40 years of experience in the wine industry, Moramarco has been instrumental in compiling this annual report using government and tax data.
The report indicates a 2.5% increase in wine revenues compared to 2024, continuing a trend of revenue growth observed in prior years. However, the volume of wine sold has decreased, with sales dropping from 370.7 million 9-liter cases in 2024 to 361.8 million cases in 2025, marking a decline of -2.4%.
When asked about the paradox of rising revenues amidst falling sales volume, Moramarco pointed to several key factors. He noted a decline in lower-priced wines, while higher-priced wines remain stable or are even witnessing growth. This shift has led to an increase in the average price per bottle sold, contributing to the impressive $115 billion figure.
In summary, the U.S. wine market is experiencing a transformation, with consumer preferences leaning towards premium offerings, which is reshaping the landscape of wine sales.
Source: Forbes