According to Winemag.it, the latest report from Wine Monitor, part of the Nomisma Observatory, indicates that Italian wine is navigating toward new opportunities in emerging markets due to geopolitical tensions and a slowdown in consumption. This report highlights a notable increase in wine imports across 13 emerging countries, with an average annual growth rate of 7.1%, culminating in a total value of €1.7 billion.
The countries under observation include Angola, Bulgaria, Colombia, Ivory Coast, India, Kazakhstan, Morocco, Mexico, Peru, Poland, Czech Republic, Romania, and Thailand. The report reveals that total wine imports in these nations have surged by an average of 7.1% annually from 2019 to 2025.
Denis Pantini, Head of Wine Monitor at Nomisma, emphasizes the necessity of exploring new markets to counteract the decline in traditional wine consumption. He states, “To offset the drop in exports, we must identify markets with significant growth potential and adapt our strategies accordingly.”
Among the most promising markets are Poland, Czech Republic, and Mexico, which collectively account for nearly 5% of global wine imports. The increasing interest in premium products and imported wines in these regions is driven by evolving consumer preferences and a growing middle class.
In 2025, Italian wine exports to these emerging markets reached a remarkable €405.6 million, marking a growth of 4.3% compared to the previous year.