A comprehensive report by market research firm BW166 indicates that U.S. wine sales soared to over $115 billion in 2025, encompassing both domestic and imported wines. According to Jon Moramarco, Managing Partner of BW166, consumer spending on wine reached $115.33 billion, a significant increase from $112.477 billion in the previous year.
Moramarco, who has over 40 years of experience in the wine industry, noted that the report highlights a 2.5% growth in wine revenues compared to 2024. However, this growth comes amid a decline in wine sales volume, which fell from 370.7 million 9-liter cases in 2024 to 361.8 million in 2025, marking a decrease of -2.4%.
When asked how revenues could increase while case volumes decreased, Moramarco explained that the market is experiencing a shift. There is a notable decline in sales of lower-priced wines, while higher-priced wines remain stable or are even seeing growth. This trend results in a higher average price per bottle sold, contributing to the impressive revenue figure.
Additionally, the ongoing growth of the premium wine segment is further influencing these dynamics, indicating a shift in consumer preferences towards quality over quantity.
As the U.S. wine market continues to evolve, these insights provide a clear picture of the current landscape and emerging trends.
Source: Forbes