A comprehensive analysis from BW166 reveals that the U.S. wine market achieved a remarkable $115.33 billion in sales for 2025, encompassing both domestic and imported wines. This figure marks an increase from $112.477 billion in the previous year, as highlighted by Jon Moramarco, Managing Partner at BW166.
Despite a decline in sales volume—from 370.7 million 9-liter cases in 2024 to 361.8 million in 2025, a drop of 2.4%—the revenue growth of 2.5% from 2024 reflects a significant trend in consumer behavior. Moramarco attributes this paradox to a shift in purchasing patterns, where lower-priced wines are seeing a decrease in sales, while higher-priced wines remain stable or even show growth.
As consumers increasingly opt for premium selections, the average price per bottle has risen, contributing to the overall revenue increase. This trend is indicative of a broader movement within the wine industry, where quality is prioritized over quantity.
The report also underscores the resilience of the U.S. wine market, which continues to adapt to changing consumer preferences and economic conditions. With a wealth of experience in the industry, Moramarco’s insights provide a valuable perspective on the evolving landscape of wine sales in the United States.
Source: Forbes