The recent report from Wine Monitor, part of the Nomisma Observatory, highlights a significant shift in the Italian wine sector as it seeks new markets amidst geopolitical tensions and a slowdown in traditional consumption. This analysis focuses on 13 emerging countries where wine imports have surged, reflecting a growing appetite for Italian wines.
Among these nations—Angola, Bulgaria, Colombia, Ivory Coast, India, Kazakhstan, Morocco, Mexico, Peru, Poland, Czech Republic, Romania, and Thailand—the report indicates an average annual increase of 7.1% in wine imports from 2019 to 2025, culminating in a total value of €1.7 billion last year.
As noted by Denis Pantini, Head of Wine Monitor at Nomisma, the decline in consumption in established markets necessitates the exploration of these emerging opportunities. “Identifying markets with significant growth potential and adapting to evolving consumer preferences is crucial for our producers,” he stated.
Particularly, Poland, Czech Republic, and Mexico have emerged as the most promising markets, collectively accounting for nearly 1% of global wine imports. The demand for premium and imported wines is on the rise, driven by urbanization and a burgeoning middle class.
In 2025, Italian wine exports to these 13 emerging markets reached a value of €405.6 million, marking a 4.3% increase from the previous year. This upward trend underscores the importance of diversifying market strategies to maintain competitiveness in an evolving global landscape.
Source: Winemag.it
